Our Story
ELY Active, began with Laura, who faced a significant challenge, as she embarked on her fitness journey: the lack of activewear that aligned with her modesty standards. Frustrated with the limited options available, she found herself improvising with uncomfortable and unappealing garments. Driven by her passion for fashion and vision, she made the decision to design activewear, tailored for religious women, designed to support their active lifestyles.
The path forward was not always smooth, but witnessing the impact of her creations on thousands of women, hearing their heartfelt stories of transformation, fuelled her determination to persevere.
Karen, an online marketing expert and fashion enthusiast, joined Laura in her vision to revolutionize the modest activewear industry. Together they combined their talents and passions to create ELY Active, offering a stunning range of modest fashionable activewear that celebrates individuality and promotes inclusivity, uniting women from diverse religions and cultural backgrounds.
ELY Active represents more than just clothing. It is committed to shattering stereotypes and dismantling barriers, proving that women can embrace both passion and conviction simultaneously. Whether lifting weights in a skirt, practicing yoga with a headscarf, or balancing family and career aspirations, ELY Active believes that women are capable of achieving it all !
" I CAN & I WILL, WATCH ME ! " EMBODIES OUR BELIEF THAT NOTHING SHOULD HOLD US BACK FROM PURSUING OUR DREAMS. ELY ACTIVE EMPOWERS WOMEN TO BREAK BARRIERS, BE ACTIVE AND STAY TRUE TO THEIR VALUES WHILE LOOKING FASHIONABLE!
